Wednesday, March 3, 2021


40th Annual Rural Ministry Conference 

March 8, 2021

Engaging and Ministry with Cultural Traditionalists 

Online Zoom, Wartburg Theological Seminary


for more information -

We live in a deeply divided society with divisions along political, social, cultural, urban/rural lines.  This conference will be helpful for pastors who see these divisions in their communities and congregations and are looking for ways to minister to all people.

Our keynote Speaker Tex Sample will explore this division by looking at a key demographic, cultural traditionalists.  Cultural traditionalists are the largest demographic in rural America and one of the largest in the country. This demographic is not limited by age, gender, or denomination –who knows- you may be a cultural traditionalist.

The presentations of Tex Sample will provide a description of this important group and offer suggestions for working with cultural traditionalists.  These presentations are valuable not only for small town and rural congregations but will provide a greater understanding of this demographic found in many, if not most, congregations.

The Rev. Dr. Tex Sample brings years of ministry experience, teaching and research to this topic.  His most recent books include A Christian Justice for the Common Good, and Working Class Rage: A Field Guide to White Anger and Pain.  Tex Sample has participated throughout his career in both the church and the community, with a focus on social, racial, gender, and economic justice issues, community organizing, and interfaith movements.  He has been one of the best received presenters at the Rural Ministry Conference. See his tab for more information.

The 40th Rural Ministry Conference will be held via Zoom on Monday, March 8, 2021. 

Leaders and Speakers

Keynote Speaker: The Rev. Dr. Tex Sample became pastor of Trinity United Methodist Church in Kansas City, Missouri in July 2018. He previously served this congregation on an interim basis in 2014. Sample is the Robert B. And Kathleen Rogers Professor Emeritus of Church and Society at The Saint Paul School of Theology where he taught for 32 years. He holds a B.A. degree from Millsaps College, an M.Div. from the Boston University School of Theology, a Ph.D. from the Boston University Graduate School. and a D.D. from Coe College. Sample is a freelance lecturer and speaker in North America and overseas. He has published 14 books. His book, Blue Collar Ministry: Facing Economic and Social Realities of Working People, was named a “Judson Classic” by the Judson Press, and his book U.S. Lifestyles and Mainline Churches was the bestseller for Westminster/John Knox Press for over two years. His most recent books A Christian Justice for the Common Good and Working Class Rage: A Field Guide to White Anger and Pain, are both available from Abingdon Press. Sample has participated throughout his career in both the church and the community, with a focus on social, racial, and economic justice issues, community organizing, and interfaith movements. In 2016, he received the Invictus Award for Social Justice from the Liberty, Missouri, Martin Luther King, Jr. Committee at its celebration of MLK Day; later that year, he was given The Equality and Justice Award by The Greater Metropolitan the world meeting of his denomination.

Sample was born and grew up in Brookhaven, Mississippi, and as a young man drove a cab, worked in construction, and was a roustabout in the oilfield. Sample is married to Peggy Jo Sanford Sample, who is a water- media artist and a musician. They have three children, one of whom is deceased. “Tex” is his real name, not a nickname. His father named him after Texanna Gillham, an African American woman who lived near Shelbyville, Texas.

    Bible Study Leader: Rev. Dr. Richard J. Shaffer Jr., is the Senior Pastor and Head of Staff of the Oswego Presbyterian Church in Oswego, Illinois, a diverse, hybrid congregation with parallel ministries in the western suburbs of Chicago and the rural landscape of north-central Illinois. He has also served rural congregations in Iowa and Minnesota. His blog,, provides resources and guidance for church leaders who are interested in transforming the work and mission of their rural congregations in the midst of a time of intense transition in the church.

    Prior to returning to the pastorate in 2017, Skip served for twelve years as Associate Dean and Assistant Professor of Ministry at the University of Dubuque Theological Seminary, where he had the opportunity to share his experience with men and women who were learning to become leaders in the church. He has taught classes in rural ministry, Reformed worship, clergy ethics, Presbyterian polity, and ministry and money, as well as a number of other ministry related subjects. His responsibilities at the seminary also included serving as Director of Distance Education, Director of the D.Min. program, Director of Continuing Education and Lifelong Learning, and Director of Seminary Programs. He has been a part of the seminary’s successful lay pastor education program and continues to teach classes online each year.

    Skip’s wife, Jaimie, serves as Circulation Supervisor at the University of Dubuque Library. They have two adult children, a twelve year old granddaughter who runs the household, thirteen chickens, and a lively golden retriever named Brinkley.

    Workshop Leader: Jennifer Prinz is Portico Benefit Services’ regional representative covering the ELCA Region 5  (Iowa, Illinois, Wisconsin, and Upper Peninsula of Michigan). Jennifer has more than 25 years of communications and relationship-building experience, in both faith-based and health care organizations. She previously worked as a gift planner for the ELCA Foundation, serving the state of Illinois. Prior to that, she was Director of Professional Development at St. Ambrose University in Davenport, Iowa.

Thursday, January 14, 2021

'Twas the Month Before Covid

We have all been dealing with the Covid-19 pandemic in our own ways. As the months have passed it has been amazing how we and our congregations have discovered new ways of being the church. The work never stops, it just transforms. And God is always there.

In the past, online resources were seen as luxuries used by larger churches with more resources. Today we all rely on digital tools to do our work. Facebook, YouTube, Twitter, Zoom and Livestream are no longer a mystery, but words that populate our daily vocabulary and help us do our ecclesial work. Small and rural churches, more than ever before, have been reminded that distance is not an obstacle, but a fact of life that we have worked around. Even when we cannot safely visit in the homes of our members, we have found a way to bring the church into their homes on a regular basis, in worship, Bible study, Sunday School, Virtual Coffee Hours, and dozens of new creations that enable us to do our work and encourage the recognition of God's presence in our everyday lives.

Someday (soon hopefully) the virus will be but a memory. But the steps we have taken to build the church and the new tools that we find at our disposal will continue to be a part of our work and worship.

Last month I wrote a satirical poem about our life with the virus as a way of helping our church to celebrate the victories we have had during this difficult time. It was meant to be fun and a little bit silly, but when the service was done it felt that we had done exactly what God wanted us to do that day.  

With apologies to Longfellow and Dr. Seuss and anyone else who takes poetry seriously, I thought I would share it with you today. 

‘Twas the Month Before Covid

             by Skip Shaffer

‘Twas the month before Covid came and all through the town,
Nothing new was really happening, not a thing going down.
We were all quiet as we lived on our own,
After Christmas and New Years no virus had shown.

It’s amazing how much you take for granted in life,
Until you are separated from your kids and your wife.
Along came the Super Bowl and we started to hear,
That a virus from China had found its way here.

By the end of February so many were sick,
That by the middle of March we were in it too thick.
We were closed down real tight, like a people embargo.
Unless you were a protestor or the mayor of Chicago.

No restaurants, no parties, no large groups or closed spaces,
No workouts, no gyms, and no working type places.
Worst of all came the news that our Worship was closed.
We had never seen such a time, when our faith was exposed.

Our church was closed down, our youth groups had no room,
And the only way we could really meet was by Zoom.
All the things that we loved, like mission trips and Green Lake,
Were cancelled for the first time, it was too much to take.

We had to wear masks and stay six feet away,
And even the session had no place to play.
Through Easter and confirmation and into the summer,
This church quarantine had turned into a bummer.

And then we discovered the most amazing thing,
That our faith didn’t need a sanctuary to ring.
We worshipped at home, we watched on TV,
Even though we were separated, there was so much to see.

The song leaders sang, and the instruments played.
The video and sound and tech guys all stayed.
The pastor, he read from that same Holy Book,
And he preached over and over ‘til it finally took.

Our communion was different, our confirmation recorded,
But the Spirit never let our faith be distorted.
The politicians they rambled, told stories and lied,
We didn’t believe them, no matter how hard we tried.

They told us the virus, it soon would be gone,
But it didn’t seem to really matter which one of them won.
The virus, it stayed, after the commercials were finished,
A vaccine is coming, we’re told, but our faith is diminished.

We still are kept out of our worshipping spaces,
Looking ahead to the day when we can see familiar faces.
Yet our God is stronger than the virus, we don’t lose our hope.
Through racism, elections, and murder hornets we cope.

The church remains strong, no matter what problems we face,
Our worship is faithful, in spite of the place.
That day will soon be here, if we can hang on,
Have hope. In just a few days, 2020 will be gone.

- Pastor Skip Shaffer
  Oswego Presbyterian Church
  December 27, 2020

Thursday, June 11, 2020

Vitality in Small Packages

How Rural Congregations Can Promote 

New Life as We Begin to Reopen

We never imagined that we would have to cancel Sunday morning services for something like a virus. It was never on our radar and at least for me, it was a terrifying proposition. We know how to be the church in traditional ways, sometimes successfully and sometimes not. But this time of quarantine has caused most pastors and church leaders to pause and think about how we can be the church in better, more faithful ways.

What does it look like to be a vital church? How can we recognize vitality and instill new life in our traditions and in our practice? For once, we get to hit the restart button. What should that look like for our congregations?

In some places you can feel it the moment you walk through the church doors – a sense of energy and enthusiasm and life.  The greetings are genuine, the people seem motivated, the worship is vibrant, and the fellowship appears to be mutual. Most important, it doesn’t take long for newcomers to be welcomed into the circle.  This is something you could get used to.

There are other churches where the mood is less inviting. It doesn’t mean that you are not greeted at the door and welcomed with a bulletin, but there is something missing.  People quietly filter in and find their seats, but conversation is sporadic and subdued.  Even when the preaching is decent, worship often feels like a collection of unrelated elements without a central focus and the hour seems to take much longer than sixty minutes.  When the service is over, the members briefly greet one another in the narthex and then exit without much opportunity for fellowship, eager to beat the crowd to their favorite restaurant.  You have been to this church before.  And you are not excited about going back.

Vitality is something that we all want for our congregations, but the results are often mixed. It is hard to define specifically, however we seem to recognize it when we see it. Unfortunately, there is no secret formula to achieve it and there is no single strategy that will ensure success.  And very often achieving that sense of vibrancy and vitality depends on different factors in each congregational context.

What gives a church that special aura of vitality? Here are a few ideas to get the conversation started.

Vitality begins with mission – Churches that have an extra sense of life are motivated by more than just the desire to be together.  Of course, basic to our Christian faith is an underlying call to serve God through Jesus Christ. But within that rubric, there are many things we can do to express our faith and share the good news.  Sometimes it happens though worship, but often we find ourselves living out that purpose through a variety of activities, some social, some educational, some missional. Churches that exude a sense of excitement understand that there is a purpose to everything we do together, and that ultimately reaching out to others in God’s name is an important thing.  It is what motivates and encourages us and it is inviting to others who want to join our cause.  Churches that are self-focused, where the primary attention is on the care of the building or making the budget or having meetings for their own sake do not share a sense of purpose that is appealing to others outside the community.

Vital churches share leadership – Organizations are the strongest when their members join together to share the work and the responsibility, and churches are no exception. I have yet to see a congregation, large or small, where there was not enough work to go around, but the big question is in how the work is distributed. Too often our churches look like an inverted V, with the pastor and a few select leaders at the bottom and the others along for the ride.  Members cannot expect their pastor to carry the whole load. Those that do usually experience two things – that their pastor will burn out, becoming less effective and eventually seeking a new call, and that the church body will be unmotivated, since they are essentially bystanders. On the other hand, the pastor must be willing to share responsibility for leadership with the laity. We cannot try to do it all ourselves. Too often in the past, members have been given jobs like Sunday School teacher or choir director, while worship leadership, preaching, visitation, and in some cases, decision making and administration, was left to the clergy. Cultivating spiritual and administrative gifts and then allowing the freedom for our members to exercise those gifts, is one of the primary things we can do to encourage vitality in our churches. With that sense of confidence and responsibility comes an attitude of shared ownership in the mission and a motivation to serve God through the church.

Worship is an attitude, not an activity - Too often we think of worship and church and Sunday morning as being synonymous.  And while they do go together, we are short changing ourselves if we limit our worship of God to one hour on the weekend.  We have certainly learned that lesson recently as our churches have worked to deal with the Covid-19 pandemic. We know that worship is no longer necessarily tied to a particular place or a particular time.

In truth, worship can be a part of our lives in a very wide-reaching and all-encompassing way.  And it doesn’t just happen in the sanctuary.  And it doesn’t have to be limited to what we do together as a church.   Our spiritual lives are encouraged and fed by the time we spend together in that place.  But they are nurtured and nourished when we take what we receive there and apply it to our lives each and every day.  Worship takes many forms….in our prayers….in our devotions…in our scripture reading…in our service out in the community…in the words we use around other people and most important of all, in the way we demonstrate that we are people of God. Vitality happens when worship becomes an irresistible expression of our faith and not just a rote activity that happens every Sunday at 10:00.

Vital churches express hospitality – It may seem obvious, but the church should be a welcoming place. And in many ways, our time together with the Christian community should be an opportunity to take refuge from the rushed existence of our culture.  That is why so often we find ourselves sharing together around the table, whether for a meal, a cup of coffee, or even to experience the love of God through the Lord’s Supper.  We have said it before, but hospitality is the language of rural life and food is its currency. Eating is never an end in itself, but a means to a deeper kind of relationship.  Food provides a bridge for conversation, relationships, and even pastoral care. Many things have been shared over a piece of pie that would have never been expressed in a phone call or an email. But all of that takes time.  When we worry too much about our schedules and not enough about each other we miss out on the rich opportunities that God has placed before us.  Rushing in and out of a social setting, a meeting, or even a worship service, is not only bad manners, but it is also bad practice. Vital churches find the time to be in fellowship together, whether in the coffee time after worship, a meal following a funeral, or even a special night out with our fellow members.  The form that fellowship takes is less important than the rewards that it brings.

Activity in the church is contagious – One of my students once did a study of the churches in his area and came to discover that churches where activity was present throughout the week were perceived to be more vital than churches that locked their doors Monday through Saturday.  Even though worship is considered the primary public act of the church, it was the perception of activity that made the community feel that the church was a hopping place.  It didn’t usually matter what the nature of the activity was, as long as it was church related.  The mere presence of cars, people, and kids and the sight of the lights on in the building made many feel that this was a church of action.  And some who were interviewed even expressed the opinion that they were more likely to attend that church because it seemed to have a lot going on.  Don’t get me wrong. Activity for activity’s sake is never a good idea.  But churches that expressed their faith by getting together throughout the week increased awareness of the church in the community, enhanced the possibility that others would wander in the doors, and helped their members feel that they were a part of something special.

Congregation size doesn’t really matter – Vital congregations come in all sizes, large and small, and express themselves in a variety of interesting ways.  What they all have in common is a commitment to worship and serve Jesus Christ.  Large churches have the benefit of an abundance of resources, enough members to always have a critical mass at any activity or gathering, and the ability to provide variety for many tastes, whether in worship, service or fellowship.  On the other hand, small churches that have a strong sense of their mission in the community can have vibrant worship, a significant sense of purpose, and a feeling that what they do together really matters.  The truth is that the size of the congregation cannot be used as an excuse for a lack of vitality in worship or community life.

Neither does worship style - The same is true for worship style.  Much has been made of the worship wars, including the place of traditional or contemporary music, the use of a standard ordo or a free flowing format, and even the place and timing of the services.  But the truth is that we find strong churches that fit in each of these categories.  Style does not determine vitality.  Far more important are the quality and integrity of the various elements of the service, the faithfulness to God’s Word, and the perception that each person was given the opportunity to truly encounter and worship and living God.

Inspired pastors influence vitality – The attitude that pastors and church leaders take into their work does make a difference. In fact, it can be contagious. When church members see that their pastor is excited about faith, they get the message that it matters.  When the congregation sees that the pastor is more than a master of ceremonies in worship, but is committed to encouraging an encounter with the living God, they are more likely to be enthusiastic themselves.  When a family feels that an emergency pastoral call in the middle of the night is an act of love and not an obligation, they realize that faith is more than mere words. On the other hand, when it feels like we are distracted, bored, or overworked (and we are letting it show), they are more likely to bring the same attitudes to their own spiritual lives and activities.  Like it or not, we set the tone in everything we do.  We establish the standard for the attitude of any gathering by the attitude we present.  Vital churches have pastors who are inspired about their faith and are not afraid to share those feelings in all that they do.

As we enter this new era in the life of the Christian faith, it is important that each of us has our eyes on ways that we can effectively cultivate vitality in our churches.  We cannot afford to be complacent, inflexible, or worse yet, boring. But we must also be faithful to the leading of the Spirit and to the Word of God as we re-imagine what the church can be.

Monday, December 23, 2019

Christmas Is For Pastors, Too!

No news here, but this is one of our busiest seasons. Not only is our worship jam packed with meaningful traditions and rituals that help us to express our faith during the Advent and Christmas seasons, but our church and social calendars are full of extra events, each important in their own way, but each taking extra time out of our already busy schedule. As pastors we work hard to ensure that the events of the holiday season are meaningful for our members and that our churches reflect the central nature of Christ’s birth to our faith. We want our members to have a good experience and most of us work extra hard making that happen. But after the Sunday School Christmas pageant, the choir cantata, the Pastor’s Christmas open house, and the candlelight Christmas Eve services, there is one thing all pastors seem to share – we are very tired. And in the midst of all that it is very easy to forget to celebrate in our own hearts and spiritual lives. Too often Christmas seems to come and go with everyone else having a good time and we just want a few minutes to take a nap.  

But Christmas is not just for our members. Pastors need to celebrate, too. Not just in the leadership that we provide or the quality services that we design, but in our hearts. For as we say year after year in our holiday sermons, the whole point of this season is found not in the presents or songs or even in the event of our Christmas worship itself. The real impact of Christmas is found in how our lives are changed by God’s intentional presence with us. That is easy to overlook in the midst of the busyness of this season. But it is what makes the difference between just celebrating another Christmas holiday and actually living out our love for Christ in our day to day lives.

It is hard to imagine that such a small child could have caused such a commotion.  But our traditional Christmas readings from Matthew and Luke assure us that the few people who were there recognized that it was indeed a very special event.  Some came from a great distance, just to see and praise the child.  The story of the wise men is hard to forget.  They followed a star until it led them right to the place where the child was.  And it is important to remember that in the same way, we all follow a star today.

Our star is the gospel message; the Word of God as we read it from the Bible, proclaim it from the pulpit, share it with each other, and show it in our care for one another.  That star is one of the few guarantees in life.  For we are assured that if you believe it with your heart, follow it with your faith, and live it with your life, it will lead you straight to our Lord, Jesus Christ. 

This is an incredibly busy time for rural pastors. The services are numerous, attendance is usually up, and activities abound.  We are often challenged and perhaps even a bit stressed by the many obligations that crowd our calendars and by our perceptions that each activity is essential to providing a meaningful experience to each of our members.  In the process of “doing” Advent and Christmas it is actually possible to miss out on our own celebration of the season.  I have to admit that there have been times when I have come up for air after the Christmas Eve services and realized that everyone else has been celebrating but me.  And while it is understandable how we might fall into that trap, it is completely unnecessary.  Because the most basic lesson that we learned in seminary applies to this time as well – it is not about us.

Pastors and church leaders are more than just paid employees in the Christmas service machine. Like everyone else in the church, this time is for us as well.  When God came to be with us, he came to be with all of us.  Not just those in the pew, but everyone who calls Jesus Lord. Therefore, it is up to each one of us, pastors especially, to make an effort to remember that this season is not about what we do, but what we receive. And the greatest gift of all was given in the name of the child we celebrate this week. I hope you will take the time to experience the Christ, not just tell others about him, as you celebrate the nativity with your family, your church community, and your own faith.

That star didn’t disappear when the wise men went home.  It is still there, waiting to point you to Christ, ready to lead you on your journey of faith.  Even those of us who have committed our lives to God and who serve as leaders in the church need to be reminded of this every now and then. We need to remember to celebrate with our lives and our families and our faith, as well as our work and service to the church.  And that, put very simply, is what Christmas is all about!

Take time to celebrate this week. Christmas is for pastors, too!

Friday, May 24, 2019

Making a First Impression for the Second Time

As the pastor or leader of a congregation, our ministry is often motivated by the lens through which we view our context. Remember the first time you visited? You saw things with new and open eyes, not distracted by relationships and a sense of ownership, but also not informed by experience and history. On that day you stood in the shoes of a visitor and saw your church as that newcomer might. But time is a great teacher and as you became accustomed to your surroundings you started to fill in the blanks and gave substance to your context.

As time goes on, it is common to look at both our community and our congregation through a different lens. In the eyes of one who belongs, the assets become enhanced and the problems less significant. That junky vacant lot at the end of the block is simply Bob’s latest project. Those water stains on the ceiling are a reminder that we will have to fix that roof someday. The boxes in the corner of the church office are a sign that our filing system is a bit outdated and we need a place to put those old records. We learn to live with those imperfections as we serve Jesus in our own corner of the world. But we cannot forget that each little blemish says something to a visitor, particularly one looking for a new church home.

Every now and then it is helpful to take a look at our ministry setting through the eyes of a visitor, remembering what it is like to visit the community or the church for the very first time and to see what kind of first impression we are making. So put aside your sense of ownership, your feelings of pride, your unintentional defensiveness and go take a first-look at your ministry context once again.

Drive Through

Our first impression of a church or community is almost always from behind the wheel of a car. What do you see as you drive into the neighborhood? First impressions often say a lot about the economic status of the community, particularly in small towns or rural areas. You can usually tell if the area is in a state of decline or if there is an attitude of growth. Businesses and schools are both strong indicators of these attitudes. Either way, community pride, or lack of a sense of community, may be evident from the beginning. There is probably very little that we can do about homes that are not cared for or businesses that are closed. But there may be cosmetic things that a community or a congregation can do to enhance the look and feel of an area. If your congregation is looking for a relevant mission, this may be an interesting place to begin.

What would bring visitors to your door? Is the location of your church an asset or an obstacle? If you are located on Main Street or in the town square, high visibility may provide its own kind of advertising. But if you are off the beaten path, even by a block or two, check to see if there are signs showing the way to your building. Too often, we assume that those signs are in place and are helpful to a first timer. But the reality is that those signs that were placed in the ‘60s or ‘70s have frequently fallen into disrepair and are less visible that we assume. Make sure that visitors don’t have to guess where to find you.

Walk Around

When was the last time you took a walking tour of the neighborhood surrounding your church? It has become very easy for us to hop in the car whenever we need to go anywhere, even if it is just a block or two. But being in the car often isolates us from the world around us, even if it is the neighborhood in which we live. Walking can provide a different type of lens. Meaningful relationships develop when we get to know the people around us. Stroll through the business district and you are likely to engage in conversations that you never expected. Walk around the blocks surrounding the church and you will frequently encounter neighbors working in their yards, walking their dogs, or playing with their families. And if your rural neighborhood is like mine, those chance encounters may actually turn into opportunities for ministry.

Walking forces us to slow down and observe the world around us. What do you see in your neighborhood? It is likely that you will run into a member or two.  And you will probably encounter someone that you know goes to another church in town. But you may also come across a different group of people – those who are not committed to a church family at all. And if that is true, then the question we need to ask is this – why not? Our church building is located right here, our activities revolve around this block, our people can be seen coming and going both on Sunday morning and at other times of the week. So why has our ministry not touched all the neighbors around us? What is it that we are doing, or not doing, that has neglected to include or reach out to the people who live within a few minutes of our building? Even in small communities there are those who are ambivalent about faith or who have not felt that the church was relevant in their lives. How can we show them that our church has something very special to offer and that they are welcome, even after all these years? That simple walk may change your mission.

Come On In

What do visitors see when they pull up to your building? Is there adequate parking? Are the entrances clearly marked? Does the condition of the building say something about the commitment found inside?

Most visitors don’t want going into a new church to be a lot of work. The front door should be obvious. The greeters should be friendly. The sanctuary should be easy to find. Accessible options should be available for those with special needs. The worship should be easy to follow. While all of these things sound obvious, the truth is that the absence of any of them may cause a first-time visitor to walk away and never come back.

We are used to our quirks and idiosyncrasies. We know where the bathrooms are hidden and where the bulletins are kept and when to stand up and sit down. But visitors don’t. Walk through your building as if you were encountering it for the very first time. Make note of any characteristics that would be unknown to a first-time visitor. Attend worship on a Sunday when you are not preaching and see for yourself how visitors are greeted, how much insider language is used in the service, and how you feel after spending an hour as regular person in the pew.

Log On

Most church visits today start long before the prelude. In fact, your online presence may be as important a factor in attracting new attendees as anything you will find in your building. Online searches are common and help a church shopper to weed through the options and make an informed decision. So logging on to your church website or Facebook page is just as critical as a personal tour and may be just as essential in making a first impression.

Most internet searches are short and to the point. If the searcher finds what they are looking for, they may look around for more information. If not, they will usually move on and look elsewhere. What does your web site say about your church? It needs to be easy to find, simple to navigate, and the content must be up to date. First time visitors want to know where you are located, what time you worship, and what they will encounter there. Photos, especially action shots, demonstrate the life found within a congregation and can be an essential tool in attracting visitors to your door.

Take a tour of your church web site. Don’t look at it as the pastor, but as a person who knows very little about this congregation. Is there a sense of life? Can you find essential information? Are families featured prominently? Does this look like a place where you would feel welcome? Visitors are seldom interested in denominational issues and have little patience for long treatises on the intricacies of your theological viewpoints. But they do want to get to know the pastors, get a feel for the style of worship, get some information about the educational programs of the church, and explore what the church believes in small, easy to read statements. Think of your web site as an appetizer that encourages the visitor to come and find out more.

Do you see vitality when you look at your church? Change your perspective every now and then and look through the eyes of a newcomer. You may be surprised by the possibilities you find.

Friday, December 14, 2018

Finding New Definitions for Success

Learning to Look Beyond the Numbers

What does success mean in your small or rural church? Too often we adopt models that are better suited for the corporate world, rather than the body of Christ, and in the process we find that both our vision and our mission can frequently suffer. Part of the problem is that we consistently ask the wrong questions.

From our 21st century, North American point of view, we measure success with numbers.  How many members do you have? How many have you gained this year?  How many have you lost? Then we tend to compare those numbers with the standards set by other congregations.  Our measure of a successful church is one that is increasing in membership and consistently has more income than expenses.  Congregations that experience consistent declines in these categories are a source of concern, regardless of the type or quality of ministry that they practice.  We feel comfortable with this corporate model of assessment, because it is the same model that we use to assess the other aspects of our lives.

Many small and rural churches suffer from an identity crisis based on their perceived place in the comparative pecking order.  As pastors we feed that mindset in the ways we refer to our own ministry settings.  In talking to others about the work that we do, one of the first questions we frequently ask is, “How many members do you have?” as if that is the most important of all identifying factors.  Too often members of these smaller churches undervalue the work and ministry they do, simply because they are trapped in a system that puts more of a premium on the number of people in the seats and less of a value on the quality of their faith or the things they do in the name of the Gospel.  But what if we ignored the numbers and focused primarily on mission? What if we looked at the work that we do in our context through the lens of service to Jesus Christ, rather than quantifiable categories?

Smaller membership congregations have the opportunity to renew their own sense of spiritual well-being by intentionally thinking about the purpose of their faith community.  It goes without saying that worshiping and glorifying the Lord is our primary purpose, but what happens if attendance numbers are low or musical gifts are absent or the quality of worship is uninspiring for reasons that are unrelated to the gospel itself?  These factors can accelerate the sense that a church is in decline.  Worship is essential, but if worship is the only way the congregation expresses its life together or its presence in a community, then a decline in worship may be an indicator that the life of that congregation is coming to an end.

Vital churches, regardless of size, discover additional ways to express their mission to Jesus Christ.  While worship is generally an internal expression of a congregation’s calling, other means of outreach can feed the flames of their faith and assert the importance of the church in that community.  Let's be very clear - making disciples and providing pastoral care are essential functions of every faith community, regardless of size. And mere activity should never be mistaken for the real business of the church. But activity is the language that the church speaks in its effort to be visible to the larger community. Through visible activities the church is able to make inroads into larger circles, often filled with those who have a marginal, or even no faith commitment. This is an opportunity for mission and evangelism local-style, even if we never use those words.  A low-membership church, even one that has been in danger of closing, can experience a renewed sense of life and purpose, when its members rededicate themselves to a particular work that distinguishes them within that context.

Mission studies are common within most denominations, but unfortunately they most frequently occur when the church is in the process of seeking new pastoral leadership.  Too often that means that the study is seen as another hurdle that needs to be overcome so that we can get on with the process of finding the right person.  As a result, they often reaffirm the most common practices of a congregation and seldom lead to new ways of thinking or new directions for ministry. Therefore it is important for congregations seeking new vitality to think intentionally about their identity at a different time, when finding a pastor is not the primary concern.

Every small and rural church should ask this question  - If we did not exist in this community, what would be missed?

If the answer is nothing, then the writing is on the wall. That church is a good candidate for closing, since it contributes little to the cause of Christ or the community itself.  But if the answer reveals an aspect of ministry or service, then the conversation has a place to begin.  Vitality in any church, particularly a small congregation, is directly related to identity.  And identity is related to the ways our efforts to represent Jesus are perceived and received by ourselves and by those in the world around us.

Many churches still live in the shadow of their golden years. They look back on a time when the pews were full and the Sunday School rooms crowded and think that the same type of ministry is possible today. But with very different resources, the 30 member church cannot live the same life as the 200 or 300 member church that they used to be.  The question is not "How can we do what we used to do," but rather, "What can 30 people do well in this place to bring glory to God?"

What does this look like in real life?  A sense of service in the name of Christ is unique to every faith community.  In one place I served it was our commitment to meals on wheels and the impact that had on the shut-ins around us.  In another, it was realized by renewing our commitment to the young people of the community, regardless of faith or denomination, and providing a place for them to gather a couple of nights a week. In other towns it might mean providing weekly volunteers at the local nursing home or sponsoring a food stand at the county fair with prices that enable even the poorest of families to enjoy a meal.  Some congregations have an annual meal or event that everyone looks forward to, like a chicken supper or a roast beef dinner.  On the outside they may seem like simple fundraisers, but in reality the ways that church members are drawn together to make the event a success and the perception in the community that this Christian church is doing something for others in the name of Jesus, makes the event a success in ways that reach far beyond the number of people served or the amount of money raised.

Even churches that have no distinguishing activities or types of outreach can gain a sense of vitality by asking a couple of different questions – what does our community need, how can our church fulfill that need, and how could such an outreach serve the cause of Christ?

Being a small church is not the same thing as being a dying church.  Because numbers only tell a part of the story.  The real key to finding vitality in small packages is in identifying our unique calling, putting it into action, and in realizing how that serves Jesus in this very special place.

Friday, September 21, 2018

New Opportunities from Unexpected Sources

Rural churches look different than they once did as our communities become home to a new wave of immigrants seeking a better life for their families.  It isn't happening everywhere, but it is a reality across the country. We have the option to ignore these new neighbors and continue to do business as we always have or we can recognize that the source of vitality that we have been seeking has actually moved into the neighborhood.

Read about "The Changing Face of Rural Ministry" in the October issue of Presbyterians Today Magazine.